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Imagine Chaleur Announces New Strategic StudyImagine Chaleur is proud to announce the completion of a new economic study on key sectors in the Chaleur region, funded through the Canexport program.The study aims to better understand the region’s economic strengths and identify concrete opportunities for development. It highlights three priority sectors: natural resources and energy, manufacturing, and tourism.The study confirms the region’s many strengths while also identifying challenges, particularly related to workforce availability. It also outlines directions to support growth, attract investment, and enhance regional attractiveness.This initiative reflects Imagine Chaleur’s commitment to supporting structured and sustainable economic development in the region.Link to study:  https://drive.google.com/file/d/1ZEhd4NRDOAuAhiJlrLD_EjG4YbL2Tx3z/view?usp=drive_link

In 2025, our strategy was to stack weekends with reasons to book a room, plan restaurant meals, and explore more than one community by keeping visitors moving throughout the region while distributing activity among local businesses.Major Highlights of the Season:Pabineau First Nation Pow Wow (July 4–6): A major cultural weekend featuring a grand entry and an open invitation for the public to experience Mi’kmaq songs, dances, vendors, and ceremonies.Festival des Rameurs (July 6–13, Petit Rocher and Belle Baie): A long-standing Bay of Chaleur tradition that typically draws thousands to the Place des Rameurs finish site.Bathurst Hospitality Days (July 15–20): One of the region’s largest recurring events. Festival archives note average crowds of 25,000 to 30,000 people since its relaunch.Downtown Street Festivals (July 16 and August 2): Free evening programming designed to concentrate foot traffic on Main Street—one aligned with Hospitality Days and the other scheduled during peak summer.Blues d’la Baie (July 24–27): The tenth edition of the festival, attracting blues enthusiasts to Petit Rocher and Belle-Baie.Belledune Community Days (late July, early August): Family-oriented programming helping distribute visitation beyond the central hub.Chaleur Bantou Festival (July 30–August 3): A first-edition, multi-site event in Bathurst, Petit Rocher, and Belle-Baie celebrating African cultures and diasporas through music, dance, food, and crafts—adding new reasons to stay during the high-demand late-July period.Tintamarre Celebrations (August 10–15 in Belle Baie; August 16 in Bathurst): A surge of Acadian pride in mid-August, adding energy and vibrancy.Harvest Fest (September 20, Bathurst): A shoulder-season event designed to extend tourism activity into the fall, including an associated car show described as featuring more than 140 vehicles and over 100 Corvettes.The common thread: each weekend offered not just an event, but a reason to build a fuller itinerary—restaurants, downtown experiences, waterfront time, and excursions that add an extra night.Beyond Summer: Culture, Sport, and an Easily Shared Identity DetailBuilding a year-round tourism economy requires pillars that function beyond peak summer weeks. In 2025, several developments strengthened the off-season case:Maison des Arts officially opened in October 2025 in the former Belle Baie rectory (Petit Rocher sector), adding exhibitions and workshops capable of driving shoulder-season and rainy weekend traffic.In Bathurst, the return of elite junior hockey was presented as a predictable and recurring attraction with the announcement of a Maritime Hockey League franchise, the Chaleur Lightning, playing at the K.C. Irving Regional Centre. A regular schedule brings visiting teams and families into local hotels and restaurants throughout fall and winter.Bathurst also gained renewed national attention when McDonald’s Canada marked the 30th anniversary of the McFlurry, noting Bathurst as the birthplace of the dessert, created by franchisee Ron McLellan in June 1995. For destination marketing, this is a small, precise, unique detail that can turn into social media sharing and an additional stop on a summer itinerary.Community-driven placemaking remained part of the narrative. The city’s historic Old Post Office celebrated its 140th anniversary, accompanied by a fundraising campaign aimed at renovations that preserve a heritage asset while expanding its future community uses.Fall and Winter: Trails as an Off-Season DriverOutdoor activity remained a key lever in the shoulder seasons. The Chaleur ATV Club is presented as offering more than 400 km of trails, including 280 km maintained and accessible in winter—a concrete reason to visit outside peak season.Scheduled group rides included:Poker Rally in Beresford (October 18, 2025)Great Pumpkin Run (November 1, 2025)These events combine trail time with social activity, potentially encouraging day participants to stay for the full weekend.Key TakeawayIn 2025, our results were not driven by a single event or campaign. Instead, they reflect a coordinated mix—marketing, festivals, cultural openings, sports programming, and trail-based recreation—built around indicators that local businesses closely monitor: more visitors, longer stays, and spending that is better distributed across the entire Chaleur Region.

Bathurst, N.B., January 13, 2026 — On Monday, January 12, the Department of Economic Development and Tourism of the Chaleur Regional Service Commission (CRSC) held the Chaleur Tourism Forum at the Best Western Plus in Bathurst. The event brought together stakeholders and partners from the tourism sector to discuss issues, trends, and opportunities for tourism development in the Chaleur region. "The Chaleur Tourism Forum is an opportunity to connect and share ideas and visions, ensuring our region remains competitive, innovative, and attractive to visitors from here and far," said Shirley de Silva, Director of Economic Development and Tourism at the RSC. "By working together, we can build a stronger, more sustainable tourism industry, one that is better aligned with the realities of our region." The event was a success, attracting more than 50 people. Among the highlights of the Forum was a discussion with the Honorable Isabelle Thériault, Minister of Tourism, Heritage, and Culture. According to Minister Isabelle Thériault, "tourism plays an important role in New Brunswick’s economy and sense of pride, thanks to the people and communities behind every experience. With our new strategy, Fresh Perspective, we are aligning our resources and experiences to build a stronger, more sustainable tourism sector. By working together, we will grow tourism and strengthen New Brunswick’s place among Canada’s top destinations." Participants also had the opportunity to explore new approaches to tourism data collection, current tourism trends, and funding options available to support the growth of tourism businesses and initiatives. Through October 2025, tourism in the Chaleur region generated a total economic impact of more than over $75 million, an increase of 6.3% over 2024. The afternoon concluded with a panel discussion on tourism financing, held under the theme "Understand, Plan, and Succeed. “The session offered practical tools and actionable ideas ot help participants strengthen the sector’s vitality. About Tourism Chaleur Tourism Chaleur is the organization responsible for promoting and developing tourism in the Chaleur region. Its mission is to support local stakeholders, promote regional attractions, and contribute to the growth of tourism in the Chaleur region. For more details, visit www.tourismchaleur.ca.

In 2023, many businesses across the Chaleur Region took part in our survey, and one challenge clearly stood out: workforce retention. 👉 WHERE DO WE STAND TODAY? Imagine Chaleur is relaunching its survey for regional businesses to better align its economic development strategies with current realities. 🕒 It only takes a few minutes to contribute to concrete solutions tailored to our region. Survey link: https://connexionchaleur.ca/

We’re recruiting non-voting volunteer members for the Chaleur Tourism Advisory Committee! We’re looking for people who: • Are open-minded and objective • Will put the interests of the Chaleur region first • Care about tourism and community development This is a volunteer advisory role where your input will help guide tourism decisions for our region. For more information, please contact Shirley de Silva: shirley.desilva@csrchaleurrsc.ca Please share with anyone who might be interested!  

The Events section of our tourism website Tourism Chaleur has been completely updated. To make searching easier, a calendar has been added so you can select specific dates, and everything is now divided into four categories: Festival/Events Cultural Sports BusinessHelp us showcase regional activities by adding your event using the form at the bottom of the section. It could be a comedy night, a music show, a provincial sports tournament, a national conference, and more. Check out the new section here: https://www.tourismechaleur.ca/en/events

This week, we pause to recognize the heart and hustle behind every small business. Each one represents more than just a company, it’s someone’s dream, built with long hours, courage, creativity, and community spirit.Small businesses are where innovation begins and where connections feel most personal. They’re the cafés that know your order by heart, the local makers who turn ideas into craft, and the service providers who go above and beyond because they care. We understand the journey - the challenges, the risks, and the incredible sense of purpose that comes from serving customers and community. We are deeply grateful for everyone who supports local enterprises. This Small Business Week, let’s celebrate not just success stories, but the persistence, teamwork, and passion that keep our communities strong. Special shout-out to Distillery New Brunswick for winning the “Foodie’s Choice Award” from Food & Beverage Atlantic for their amazing Vodka Lemonade! A true example of local creativity and excellence shining bright across our region. To every entrepreneur, maker, and dreamer - keep moving forward, keep building, and keep believing. In the photo: Nicolas Feillard, Jocelyne Hachey, Katherine Lanteigne, Shirley de Silva, and Pascal Frenette at the CBDC and Imagine Chaleur networking session.

The Chaleur Region is featured in Innovate Atlantic Canada. We are proud that Imagine Chaleur can help showcase the innovation and creativity that define our region and our people. This recognition strengthens the visibility of our local businesses and talent, helping to attract new opportunities for investment, partnerships, and tourism. Copies of the INNOVATE Atlantic Canada book will also be distributed by Global Village Publishing Inc to its innovation publishing partners, helping share the spirit of the Chaleur Region within their communities. Click here to view: https://drive.google.com/file/d/1lKRfgUNqGQhyf86GMv7Oca-193K4OjBB/view?usp=sharing

We are pleased to share Tourism New Brunswick’s new report “What We Heard” (July 2025), an important step toward New Brunswick’s new five-year tourism strategy.  For the Chaleur region, the findings echo what we know well. Our outdoor adventure, Acadian culture, and community spirit position us to grow as a true four-season destination and invite visitors to embrace the vibe. Key findings from the report:• Tourism’s impact: A $2.5B industry supporting more than 40,000 jobs. • Engaged residents: 91% say tourism strengthens the economy, and 82% take pride in showing the province to visitors. • Core strengths: Fundy, Hopewell Rocks, and our warm saltwater beaches remain iconic attractions. • Challenges: New Brunswick is still too often seen as a “pass-through province,” with calls for more variety, stronger infrastructure, and true four-season tourism. • Global trends: Travelers seek authentic, local, and sustainable experiences, while becoming more budget-conscious. Why it matters for Chaleur The report doesn’t single out specific regions, but many of its themes resonate strongly with what defines the Chaleur region: • Outdoor adventure — from snowmobiling and ATVs to paddling and fishing — is a natural strength for our communities. • Acadian culture and heritage are powerful assets, recognized as underused across the province. • Like elsewhere in New Brunswick, gaps in accommodation and infrastructure are barriers, but entrepreneurial energy and collaboration are driving new opportunities For the Chaleur region, these findings confirm our potential as a four-season destination where nature, culture, and authenticity come together. It’s an invitation to truly embrace the vibe. 👉 See the full report: https://drive.google.com/file/d/1pz0P_0Sahzw6urs06qNDqOx-IYWjSg4A/view?usp=sharing

Established in 2022, Imagine Chaleur is the economic development and tourism service of the Chaleur Regional Service Commission, offering bilingual services in English and French. Our job is simple: as a regional catalyst, we help communities, businesses, and partners get more done by reducing costs through a regional approach. We provide strategic focus for growth by complementing provincial and federal services; support investment-readiness and a healthy business community; advance workforce development and labour-force growth, including newcomer attraction and retention; and promote the region’s livability to workers, investors, and visitors. Investment attraction We back Opportunities NB by building regional value propositions, keeping site/asset and labour-market data current, assisting with investor visits, and coordinating so that projects land smoothly. Workforce With WorkingNB and partners, we convene the LMP Forum, develop a regional workforce plan, and support welcoming workplaces and retention initiatives. Day to day We connect businesses to the right programs (ONB, WorkingNB, ACOA, CBDC), line up partners to fill gaps, encourage solid HR, skills assessment, succession planning, conduct research and reports, making services easier to navigate with more traction. Tourism With Provincial Tourism and local partners, we focus on experience development, destination marketing, visitor servicing, and new products that build pride of place, visitation, and economic impact. What we’re not We don’t provide loans or guarantees—we connect you to those who do. We also serve as GNB’s primary point of contact in the Chaleur Region for these mandates. If you’re working on something, lets talk. 

A heartfelt thank you to all who make it happen: hoteliers, festival organizers, restaurant owners, tour operators, volunteers, and everyone in between. Your passion brings our region to life. Let’s keep embracing the vibe and sharing it with the world! https://www.acadienouvelle.com/actualites/2025/08/01/la-region-chaleur-fait-le-plein-de-touristes-grace-au-quebec/

Summer is in full swing, and we’re excited to report very positive tourism momentum for our area. Here’s a snapshot of the key trends we’re seeing mid-season. Increased Traffic at the Visitor Information Centre (VIC) During the first two weeks of July 2025, the Chaleur Region VIC welcomed 17% more visitors compared to the same period in 2024. This growth reflects strong interest in our region and a continued commitment to excellent visitor service. Short-Term Rentals on the Rise According to AirDNA data (Airbnb & VRBO), room nights booked in the region rose by 18% from January to June 2025 compared to the same period last year. This trend shows both the growing popularity of short-term rentals and the increased demand for stays in our area. Nightly Bookings Growth (AirDNA – Jan to June) Month            2024      2025       Change January        677          871       +22% February       577        1007       +43% March            683        886       +23% April                960       1063       +10% May                1327       1695      +22% June               2429     2547        +5% Total Jan–June   6,653     8,069        +18% Note: While short-term rentals are growing, they still represent only a portion of overall tourism activity. These figures should be considered alongside other indicators like accommodation stays, attraction visits, and VIC stats for a complete picture. Regional and Provincial Trends According to the NB Tourism Indicators (May 2025): The Acadian Peninsula & Northern NB region, which includes Chaleur, saw a 4% increase compared to 2024. Province-wide, a 4% decrease was recorded. This positions our region as a provincial leader in tourism recovery and performance. Looking Ahead With growing attendance, longer stays, and rising visibility through our “Embrace the Vibe” campaign, the 2025 summer season is shaping up to be a strong one. Thank you to everyone helping make the Chaleur Region successful! Shirley de Silva, Director, Economic Development & Tourism, Chaleur Region

Festivals, local flavours, and an incomparable welcome await you! This summer, let yourself be carried away by the energy, warmth, and natural beauty of the Chaleur Region — a true gem of northeastern New Brunswick. With its beaches, coastal landscapes, vibrant Acadian culture, and a wide range of unforgettable events, the summer 2025 season promises to be exceptional. An Events Calendar for All Tastes Dive into the festive atmosphere that fills our communities all summer long: Festival des Rameurs -July 6–13 in Belle-Baie - A legendary rowboat crossing, family activities, and a living tradition for over 56 years.Children’s Art Festival - July 12 in Bathurst (La Promenade Waterfront) - Workshops, exhibits, and performances to spark creativity in the youngest minds.Hospitality Days - July 15–20 in Bathurst - Meet our people, discover our history, and feel the spirit of community.Blues d’la Baie Festival - July 24–27 in Belle-Baie - Seaside blues music, international artists, and an electrifying 10th edition under the Big Top.Belledune Days - July 26–August 2 in Belledune - A week of family festivities, games, and open-air shows.Block Party - July 16 in downtown Bathurst - Music, food trucks, and a festive urban vibe.Le tintamarre - August 10-15 in Belle-Baie and August 16th in Bathurst - Celebrations of Acadian PrideCanadian Junior Boys Golf Championship - August 11–15 at Gowan Brae Golf Club - High-caliber sport in a stunning setting.ClassikFest Chaleur - August 12 and 17th in Bathurst - Classic music festival at the Bathurst Heritage MuseumHarvest Festival - September 20 in Bathurst - Autumn market, local products, music, and crafts.Cranberry Festival - October 18–19 in Pokeshaw - A gourmet immersion around the region’s emblematic bay.New Attractions to Explore This Summer The visitor experience is enriched with new places to discover: • For-Rest Spa & Bistro Aura – Relaxation and fine dining in an enchanting new setting in Bathurst. • SonShine Délices – Artisan ice cream to enjoy with the family in Belle-Baie. • East Coast Adventure – Now offering kayak rentals in downtown Bathurst! • Sève et Saveurs – A local shop showcasing our finest artisanal products in Belle-Baie. A Destination on the RiseThe 2025 season promises to be dynamic! With an expected visitor increase of 8% to 10%, and the arrival of interprovincial groups, the Chaleur Region is standing out. Every visit directly supports the vitality of our local economy. Why Choose the Chaleur Region? • Peaceful and accessible beaches • A rich and vibrant Acadian culture • Unique events all season long • Local products to discover • A warm and human welcome — true to our name Ready for an unforgettable summer? • Explore our events • Discover our local flavours • Book your stay • Live the Chaleur Experience! www.tourismchaleur.ca

On May 21, the Chaleur Region’s business community came together under the Perspectives Series banner to confront one of our most urgent economic realities: business succession. Hosted over breakfast, the session was both candid and energizing. Owners, entrepreneurs, economic development partners, and regional stakeholders discussed what’s at stake as many of our businesses face generational transition. The message was clear: succession is not a future problem—it is a present priority. From Conversation to Action The Chaleur Region is home to businesses that are deeply woven into our social fabric—some operating for decades, family-run, and employing generations of locals. Yet, many of these business owners are nearing retirement without a clear plan for succession. As shared at the breakfast: • Over 76% of Canadian SMEs plan to exit within 10 years, representing $2 trillion in assets [CFIB]. • 64% of business owners do not have formal succession plans [MNP LLP]. • The risk of closures, job losses, and economic erosion is real, especially in rural and semi-urban regions like ours. In response, we continue to move forward with our Regional Social Media Awareness Campaign, inspired by the urgency highlighted on May 21, we are launching a social media awareness campaign on business succession—aimed at both current owners and the next generation of entrepreneurs.The campaign: • Highlights the human stories behind business transitions in the Chaleur Region • Encourages early planning among business owners • Showcases the opportunity for aspiring entrepreneurs to step into established businesses • Reinforce the value of continuity, both economic and community-based This campaign is a natural extension of the dialogue started at the Perspectives breakfast, and reflects our commitment to turning knowledge into momentum. Why This Matters Succession planning isn’t just a business issue—it’s a regional development priority. If we act now, we can: • Retain local jobs • Maintain essential goods and services • Foster new leadership while preserving local legacy • Strengthen investor and partner confidence in Chaleur’s economic sustainability Join the Movement We thank everyone who joined us on May 21 and invite all business owners, funders, and economic allies to stay involved as we bring this campaign to life. We believe that with shared effort and strategic visibility, the Chaleur Region can become a provincial leader in successful business transition and renewal. 🔗 Learn more at Imagine Chaleur or by calling 506-542-2688 ext 114

Meeting the Newcomers is a bilingual video series designed to foster awareness, empathy, and connection between newly arrived healthcare professionals and the rural communities of the Chaleur region. Released monthly, each short video features a healthcare worker sharing their story—their journey to the region, their motivation to serve, and their vision for building a life here. With subtitles in both French and English, the series ensures inclusive access for a broad audience and promotes intercultural understanding within the community.This initiative is the result of a collaborative partnership between Imagine Chaleur, the Vitalité Health Network, La Cave Média, and the New Brunswick Department of Health, which provides funding support. Each partner plays a complementary role: the Vitalité Health Network facilitates access to healthcare professionals and internal coordination; Imagine Chaleur manages the project, distributes the content, and leads community outreach; La Cave Média produces the video content; and the Department of Health supports the initiative through targeted healthcare workforce retention funding.The program addresses a critical challenge in rural areas: attracting and retaining skilled healthcare professionals while helping them integrate meaningfully into community life. Meeting the Newcomers helps bridge this gap by shining a light on the individuals behind the roles—humanizing healthcare workers and encouraging the public to see them as neighbours, colleagues, and engaged community members.Since the project’s launch, the videos have been shared on the Imagine Chaleur Facebook page, generating views, shares, and comments. Feedback gathered indicates that the featured professionals feel more recognized, while some members of the public express a greater understanding of their journeys. The bilingual format has been particularly effective in reaching both Francophone and Anglophone audiences, supporting accessible communication in New Brunswick’s officially bilingual context.This initiative illustrates the positive outcomes of intersectoral collaboration and shared responsibility. It reflects stronger coordination between partners, an inclusive approach to integration, and a meaningful contribution to the retention of healthcare professionals. The observable results—digital reach, community engagement, and testimonials—demonstrate how collaborative storytelling can support both regional economic development and essential public services.View: https://drive.google.com/file/d/1iOJDVE6Mk6gd_IylOQSBYZT4TWlbcN2H/view?usp=drive_link

During the Grand Entry at the Pabineau First Nation Pow-wow, veterans and members of the armed forces were honoured with deep respect. The ceremony highlighted that service extends beyond the uniform—it is rooted in spirit, leadership, and care for others.The celebration reflected core values of protection, responsibility, and honour, offering a powerful reminder of the many forms service can take within community life.

Le Nouveau-Brunswick a publié ses statistiques sur l’économie de la province en 2024. Ainsi, la croissance démographique poursuit sa lancée, la pénurie de main-d'œuvre s’atténue et la construction de logement est en plein essor, malgré des loyers qui restent élevés. Selon le rapport économique provincial, le PIB réel a augmenté de 1,8 % en 2024, en très légère hausse par rapport à 2023. Le ministre des Finances et du Conseil du Trésor, René Legacy, soutient dans un communiqué que les résultats sont encourageants, malgré des défis qui restent à relever. Une population toujours en croissance. La population de la province a atteint 854 355 habitants le 1er juillet 2024. Il s’agit d’une augmentation de 2,7 % par rapport à l’année précédente et de la troisième année consécutive où cette croissance démographique est supérieure à 2 %.Dans les quatre dernières années, la province a accueilli 70 923 nouveaux résidents. L’augmentation démographique s’explique par un solde migratoire international record, soit de 22 724 personnes en 2023-2024.Les migrations interprovinciales, quant à elles, continuent de ralentir. Après avoir accueilli 7897 personnes en 2021-2022, seulement 2803 personnes ont choisi de quitter leur province vers le Nouveau-Brunswick en 2023-2024, ce qui reste toutefois supérieur à toutes les années de la période 1983-2020. Il est à noter que l'immigration fait baisser l’âge moyen de la province pour une troisième année consécutive. Il est estimé à 44,2 ans. Croissance démographique Ville Variation annuelle (%) Moncton 5,3 Edmundston 4,2 Fredericton 3,1 Miramichi 2,7 Saint-Jean 2,4 Bathurst 2,2 Campbellton 2,0 Autre 1,0 Source : Statistique Canada et la province du N.-B. Malgré une tendance au vieillissement de la population depuis 2004, les niveaux records d’immigration et de migration interprovinciale des dernières années ont contribué à stabiliser le rythme du vieillissement de la population, note le rapport. Rappelons que la croissance démographique du Grand Moncton figure au 2e rang parmi les 10 régions métropolitaines au Canada qui affichent les taux d’accroissement démographique annuels les plus élevés. Un ralentissement démographique à venir.L’économiste à l’Université du Nouveau-Brunswick, Herb Emery, émet toutefois des réserves. Cette croissance démographique serait sur le point de ralentir. Nous savons déjà que ces statistiques sont dépassées et que le Nouveau-Brunswick devrait connaître la croissance la plus faible de toutes les provinces au cours de l’année à venir, affirme-t-il. Bien que l’augmentation de la population est attribuée en grande partie à l’immigration internationale, une part revient aussi à l’immigration interprovinciale, dont les données démographiques ne laissent pas présager un essor économique pour autant, soutient l’économiste. Une grande partie de cette immigration ne concerne pas la population en âge de travailler, explique-t-il. Il s’agit simplement de personnes qui souhaitent résider ici et qui disposent de sources de revenus telles que des pensions provenant d’ailleurs. Croissance de l’emploi, la pénurie s'amoindrit.Selon le rapport de la province, la pénurie de main-d’œuvre continue de s’atténuer, enregistrant une moyenne de 10 126 postes vacants au Nouveau-Brunswick, ce qui représente une baisse de 21,7 % par rapport à 2023. Ces postes vacants sont liés aux secteurs de la santé, l’assistance sociale, le commerce au détail et l’industrie manufacturière. Il s’agit d’un retour à des niveaux plus proches de ceux observés avant la pandémie, précise le rapport. Par ailleurs, l’emploi a augmenté de 2,9 %, soit un ajout de 11 400 postes. Au total, le niveau d’emploi a atteint le record de 400 000 postes, dont 338 100 postes à temps plein. Les secteurs de la construction et des transports sont responsables de la moitié des gains d’emploi. Participation au marché du travail par groupe d’âge 15 à 24 ans 25 à 54 ans 55 ans et plus 2023 66,8 % 88,0 % 31,7 % 2024 63,6 % 87,8 % 32,4 % Source : Statistique Canada et la province du N.-B. Toutefois, le taux d’activité des 15 à 24 ans et des 25 à 54 ans ont tous les deux diminué, tandis que la participation au marché du travail des personnes âgées de 55 ans et plus est en croissance. L’inflation ralentit, mais les loyers restent élevés L’inflation au Nouveau-Brunswick a ralenti de 2,2 % en 2024, comparativement à 3,6 % en 2023. Si les prix des aliments et de plusieurs produits ont baissé, le logement est la seule composante de l'Indice des prix à la consommation qui a connu une accélération. Ainsi, le loyer moyen a augmenté de 9,7 %, soit une hausse de 109 $, pour atteindre 1229 $ au Nouveau-Brunswick. On indique que les loyers les plus dispendieux sont à Fredericton et les plus bas sont à Campbellton. Loyer moyen par municipalité Ville Loyer moyen en 2024 Fredericton 1353 $ Moncton 1301 $ Saint-Jean 1136 $ Miramichi 1029 $ Bathurst 914 $ Edmundston 806 $ Campbellton 786 $ Source : SCHL et province du N.-B. On dénombre 3768 logements supplémentaires dans la province en 2024, ce qui porte le total de logements à 44 733, soit une hausse de 9,2 % par rapport à 2023. Environ 64 % de ce marché locatif est composé de logements à deux chambres à coucher. Le taux d'inoccupation des logements locatifs est passé à 2 % en 2024, contre 1,5 % en 2023 et ces taux ont augmenté dans tous les centres urbains, sauf à Fredericton, Miramichi et Edmundston. Avec des informations de CBC Marie-Emma Parenteau 

As the red and white flags wave proudly across the country, there's no better place to experience the spirit of Canada Day than right here in the Chaleur Region. Nestled between sea and forest, the Chaleur Region offers a uniquely vibrant way to mark July 1st where natural beauty meets rich cultural heritage. Our communities, from Pokeshaw  to Belledune, passing through Bathurst and Belle-Baie, come alive with local festivities, music, and the unmistakable warmth and hospitality. To those who are new to our region — welcome! Whether you're here for a short time or planting roots, we’re glad you’re part of our story. Canada Day is a perfect time to connect with neighbours, explore our local culture, and feel the pride of belonging.  Whether you're watching fireworks sparkle over the Bay of Chaleur, exploring our scenic trails and beaches, or sharing cupcakes at a local gathering, Canada Day here is about more than a birthday, it’s about belonging. At Imagine Chaleur, we celebrate not only our place within Canada but what makes our region distinct — our bilingual culture, deep-rooted resilience, and the entrepreneurial spirit shaping our future. As we continue to build a more connected and prosperous Chaleur, today reminds us of the power of community and the pride we share in calling this place home. Happy Canada Day! Shirley de Silva, Director, Economic Development and Tourism

Bathurst, June 16, 2025 - Artist and speaker Corneille was in Bathurst on Thursday, June 12, as part of an event organized by Imagine Chaleur. The aim of the event was to celebrate and highlight the contribution of newcomers working in the Chaleur region's healthcare sector. Held at Danny's Hotel & Suites, the summit brought together a host of professionals, many of whom were delighted to meet a childhood idol. Cornelius Nyungura, aka Corneille, addressed the audience with ease and humility. From the moment he took the stage, the internationally-renowned artist and humanitarian shared a unique perspective on identity, perseverance and belonging. He then spoke about the details of his personal journey as an immigrant, illustrating the importance of inclusion with concrete and touching examples: "We're all someone's stranger. I experienced this in Rwanda, because of a genocide that led me to live for some time in a refugee camp, but also in Montreal, during the ice storm. That time, I wasn't a refugee, but a volunteer. Although it's obviously not the same thing at all, seeing these families who had lost their pride and their assets while lying in an emergency shelter made me realize that no one is immune to this reality. Corneille shared the stage with Dr. France Desrosiers, CEO of Vitalité Health Network, who spoke of the importance of immigration in the health sector. She thanked the immigrant staff, pointing out that many services would have closed without their presence. Human resources specialist Rufina Ajalie then entertained the crowd with a variety of interactive activities highlighting the central role of immigration in today's society. To round off the initiative, two panel discussions, including the region's mayors and a First Nations representative, explored how integration and immigration can contribute to the growth of our communities. The event was a great success, with enthusiastic participation, as noted by Shirley de Silva, Director of Imagine Chaleur: "We are very proud of the positive response to this initiative. Through this event, our aim was to highlight the essential contribution of newcomers to the healthcare sector, while opening a dialogue on the conditions necessary for their full integration and professional fulfillment in the region. It was also about promoting inclusive growth by focusing on human potential as a lever for development."

Belle-Baie, Wednesday, June 4, 2025 - This afternoon, Chaleur Tourism launched the new 2025 summer tourism season before a crowd of guests who had gathered at the Auberge d'Anjou-Sūrya Café to celebrate the event. Guests also had the chance to appreciate the new, reinvented tourist guide. According to Shirley de Silva, Director of Economic Development and Tourism at the CRSC, "this guide is a true invitation to discover the very essence of our communities, to live authentic experiences and create memorable souvenirs. In short, to seize the moment," she added, referring to the guide's official slogan. Packed with breathtaking images, this guide showcases the Chaleur region's rich natural and cultural heritage: coastal landscapes, beaches, maritime flavors and local traditions are skilfully presented in bilingual magazine format. A detailed map listing a multitude of activities to discover is also included, along with integrated QR codes that provide access to complementary digital content. Thanks to these interactive tools, visitors can directly access the complete list of tourist attractions, events and even local stories via the Chaleur Tourism website. The occasion was also an opportunity to highlight the contribution of the establishment's new owners, Mathieu Côté and Mathilde Miller Ferri, who took over an existing business, in a nod to active entrepreneurship in the Chaleur region. "We are delighted to have them on board. Their vision and passion are certainly worthy of mention. They embody the new energy we want to bring to the region's economic and tourism potential," added Ms. de Silva.

Bathurst, May 21, 2025 - Imagine Chaleur organized a breakfast meeting on May 21 at the Best Western Plus in Bathurst, to discuss the topic of business succession. Several panelists were on hand to lead the event, which attracted both owner-managers thinking of selling their business and entrepreneurs looking for a business opportunity. "Takeover is an essential lever for ensuring the continuity of our entrepreneurial fabric. It's not just a matter of handing over a business, but of passing on know-how, a vision, and often, a whole local history. The aim of this event was to break down barriers, encourage encounters and stimulate concrete initiatives," emphasizes Shirley de Silva, Director of Imagine Chaleur. Building on the success of the first edition held in 2024, Imagine Chaleur decided to repeat the initiative this year with an enhanced panel. Among the guests was Lucie Rolland, business transfer advisor for the Centre de transfert d'entreprise du Québec (CTEQ), who emphasized the growing importance of entrepreneurship. "In 2022, the business transfer rate was 4.8%, with 9365 SMEs changing hands, representing an 11.8% increase over 2021. What's more, transferred companies have a survival rate of 80% after five years, compared with 57% for those newly created." Ms Rolland was joined by Denis Roy, Executive Director of CBDC Chaleur, Denis Boudreau, Senior Account Manager of the BDC Bathurst office, and Gilles Deveaux, Assurance and Accounting Services Partner for MNP's New Brunswick offices. Together, these experts enlightened participants on the issues, opportunities and best practices in business transfers.

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On Wednesday, March 12, 2025, the Forum: Labour Shortage – The Chaleur Region Takes Action! was held, organized by the Conseil économique du Nouveau-Brunswick, in partnership with Working NB and Imagine Chaleur. The forum provided an opportunity to discuss current challenges and potential solutions to address labour market needs. More than thirty businesses attended, along with various organizations and partners.

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Imagine Chaleur, in partnership with the Multicultural Association Chaleur Region, held an information session titled "Immigration and Workforce: Strategies and Services for Employers."The topics covered included the different work permit options and the steps to recruit international talent.Immigration, Refugees and Citizenship Canada, Immigration NB, Working NB, the New Brunswick Multicultural Council, and the Multicultural Association Chaleur Region were all present to answer employers' questions.This event highlights the valuable commitment of local employers to attracting talent, a key pillar of the Chaleur region’s economic vitality.

The 2024 edition of the Chaleur Region Tourism Forum, Imagine Tomorrow’s Tourism, was held on Wednesday, November 27th, at Danny’s Hotel & Suites. The event was an outstanding success, marked by inspiring discussions, valuable insights, and a shared enthusiasm that sets the stage for exciting new collaborations in the tourism industry. We were delighted to host speakers who captivated the audience with their passion, expertise, and actionable advice, leaving attendees motivated and informed. A heartfelt thank you to all the contributors and participants who made this remarkable day possible! With this momentum, we look forward to an even brighter 2025!

Belle-Baie, November 21, 2024 - On November 20, Imagine Chaleur hosted the third event in its Perspectives series, aimed at energizing the Chaleur region's entrepreneurial ecosystem. For this third edition, whose theme was "Propelling the economy through innovation", business leaders, technology experts and local entrepreneurs came together to demonstrate how innovation can transform businesses and communities.Press Release

IMAGINE CHALEUR, in partnership with Inspire, organized a training session for healthcare workers on May 24, 2024, to further develop their intercultural skills. Welcoming, including, and retaining international colleagues is essential to ensure the sustainability of various services in the healthcare sector. The training was delivered by Lionel Laroche, President, and Founder of MultiCultural Business Solutions. It provided participants with a healthcare-specific approach, focusing on concrete actions, including tools to navigate multicultural workplaces and improve the integration of immigrants into their teams. This event was financially supported by a grant from the New Brunswick Department of Health.

Bathurst, Monday, May 27, 2024 - IMAGINE CHALEUR, the Economic Development Service of the Chaleur Regional Service Commission (CRSC), organized the event "Perspectives: Business Transition" on Wednesday, May 22, at the Best Western Plus in Bathurst. In partnership with the Réseau de développement et d’employabilité du Nouveau-Brunswick (RDÉE NB), the initiative aimed to promote business succession to future entrepreneurs in the Chaleur region. What is a Business Succession? “Business succession is two pronged. On one hand it is selling a business and on the other, it is taking over an existing business rather than creating one from scratch.” explained Ms. Shirley de Silva, Director of Imagine Chaleur. Taking over someone’s business offers numerous advantages for both entrepreneurs and the economy as a whole. “This approach not only benefits from an already established base but also revitalizes a business by preserving jobs and contributing to the sustainability of the local economic fabric.” she added. More than ninety people attended the event, which facilitated business relationships between outgoing business owners, growing entrepreneurs, and existing entrepreneurs. Participants had the opportunity to hear inspiring testimonies from successful business successors, interact with business experts, and discover a range of tools and resources available to support them on their journey. “I tip my hat to the event organizers; it allowed me to make great connections and learn more about business succession. I even networked with very nice individuals that seemed interested in my business.” admitted Mr. Hervé Mallet, owner of St-Hubert Express in Bathurst. Perspective: A New Thematic Series The "Perspectives: Business Transition" initiative marked the first of a series of thematic seminars that will continue to support and energize the entrepreneurial ecosystem of the Chaleur region. “Perspectives is designed to offer a range of workshops, forums, and targeted training opportunities to help businesses navigate change. The training series is conducted in collaboration with our local partners.” concluded Ms. de Silva.

Bathurst, Wednesday, May 15, 2024 - This morning, the Economic Development and Tourism Department of the Chaleur Regional Services Commission (CSRC) simultaneously inaugurated Imagine Chaleur's new premises and presented its new summer tourist guide for the year 2024. The event brought together numerous guests and dignitaries to mark this double occasion. Imagine Chaleur: A New Location Almost a year to the day, the CRSC's Economic Development and Tourism Department officially launched Imagine Chaleur, its economic development brand. Since then, the new entity has greatly evolved, and recently moved its offices to 219 Main Street, in the heart of downtown Bathurst. This new location reinforces Imagine Chaleur's visibility and accessibility for all those seeking advice and support for their current or future businesses. "Our mission is to transform potential into prosperity, and visions into reality. We facilitate dialogue, build strategic partnerships, and offer tailor-made support so that each project finds its way to success," said Shirley de Silva, Director of Economic Development and Tourism at the CRSC. "Our move to the heart of Bathurst is therefore not just a simple change of location. Rather, it stems from a desire to be more accessible, closer and more integrated into the economic ecosystem of our territory," she added. Bathurst Mayor Kim Chamberlain expressed her support and the importance of the new location. "The establishment of Imagine Chaleur's Bathurst office is an asset for the development of complementary resources for businesses in the region. It will be an important lever to ensure that our entrepreneurs can maximize their development and growth efforts. I congratulate Ms. de Silva and her team for this commitment to the business community," said Chamberlain. New 2024 Tourist Guide Through Tourism Chaleur, the CRSC's Economic Development and Tourism Department has also launched its new 2024 summer tourism guide, entitled "Seize the Moment". The guide encourages visitors to explore the rich cultural, recreational and natural diversity of the Chaleur region. Enhanced with numerous picturesque images and strategically placed QR codes, the guide enhances the user experience by offering quick access to additional information and resources via the Tourism Chaleur website. Copies of the new 2024 tourism guide are available free of charge from Imagine Chaleur offices, as well as from all provincial tourism centers.

Chaleur Region Will Need New Housing by 2026 Bathurst, April 18, 2024 – During yesterday’s regular meeting of the Chaleur Regional Service Commission (CRSC), Imagine Chaleur presented the results of its housing needs assessment. The data from this work is intended to guide its community members in the course of their future development. The study, which began in January 2024, revealed that despite a period of demographic decline during the 1980s, the region is currently experiencing an increase in population. "The projections indicate that the city of Bathurst will need 330 new housing units by 2026, and 178 for the rest of the Chaleur region," according to Ms. Shirley de Silva, Director of Imagine Chaleur. "These units will be necessary to cope with the massive influx of newcomers recruited to fill the current labour shortage, as well as the growing demand for housing suitable for the elderly," she added. To address these challenges, the study proposes recommendations, such as the construction of housing for students within walking distance of the campus, the construction of affordable rental housing near employment centres and urban centres, the acceleration of renovations, and the replacement of the current aging housing stock to make existing homes more suitable. "The data we have collected provide a robust foundation upon which our municipalities can rely to develop their strategies. We aspire for our region to adopt a proactive approach, enhancing its attractiveness, motivation, and dynamism." concluded Ms. de Silva. About Imagine Chaleur Imagine Chaleur is the flagship brand of the CRSC's Economic Development Office, strategically positioning itself as a catalyst for regional economic development. This organization is committed to empowering businesses of the Chaleur region by providing access to the essential data and resources vital for their success.DOWNLOAD PDF

Imagine Chaleur, together with the municipalities of Bathurst, Belle-Baie and Belledune, have commissioned a study of recent demographic trends and housing demand in response to a notable increase in housing demand since the start of COVID-19. This report offers an overview of demographic, housing data and insights to meet changing needs of residents in the region until 2046.DOWNLOAD PDF

Here's a brief overview of Imagine Chaleur's achievements in the Chaleur region throughout 2023

Dear participants, The long-awaited moment has finally arrived! 🌟 We are delighted to announce the fortunate winners of our survey participation contest. 🥇Congratulations to CLADinc company.A huge THANK YOU to everyone who participated, and congratulations again to the winners.

Our 2023 forum, 𝑨 𝑱𝒐𝒖𝒓𝒏𝒆𝒚 𝑻𝒐𝒘𝒂𝒓𝒅𝒔 𝑬𝒙𝒄𝒆𝒍𝒍𝒆𝒏𝒄𝒆, took place last Wednesday at Gowan Brae Golf & Country Club in Bathurst. Thanks to all the participants and presenters who made the day a success! Among the themes covered: - Digital, essential to your growth - Customer service excellence - Cultural competencies in the workplace - Savour NB - Sales success Stay tuned for our 2024 activities!

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Imagine Chaleur announces our new initiative for both tourism and workforce recruitment trade shows with the introduction of cutting-edge 3D glasses technology featuring the picturesque Chaleur region. At Imagine Chaleur, we are dedicated to transforming the way people experience tourism, and these new 3D glasses are set to transform how we pitch the beauty of our region. Tourists will be able to immerse themselves in a stunning visual journey, showcasing the region's breathtaking landscapes and vibrant culture like never before. As we gear up for upcoming trade show season, these glasses will serve as our flagship attraction, capturing the attention of attendees and potential partners alike. This technology not only enhances the tourist experience but also opens doors for exciting collaborations and business opportunities within the region. We are enthusiastic about the prospects these glasses bring, firmly believing they will elevate Chaleur's status as a must-visit destination and create lasting impressions in the hearts of travelers and industry professionals alike. Join us in this exciting journey of redefining tourism experiences. Let's make the Chaleur region a standout destination together!

Bathurst, September 6, 2023 – Imagine Chaleur, the economic and tourism development service, is proud to announce the launch of its new awareness campaign intended to guide the economic development of New Brunswick’s Chaleur Region. This major initiative, scheduled to run from September 5 to October 31, 2023, invites local businesses to actively participate in a wide-ranging survey aimed at painting a complete and accurate picture of the region.Data collectionOver the next few days, nearly a thousand targeted businesses will receive a questionnaire via email or postal mail. The collected data will be used to create a comprehensive profile of the region, highlighting its assets and challenges. “We are convinced that our region’s success rests on a deep understanding of its strengths and weaknesses”, stated Ms. Shirley de Silva, Director of the Economic Development and Tourism Department. “This survey will assist our future initiatives by guiding our actions to stimulate local economic development”, she added.This opinion is shared by Mr. Daniel Guitard, President of the Chaleur Regional Service Commission, who proudly applauds this new initiative. "The Chaleur Regional Services Commission is pleased to support this project aimed at shaping the economic future of the Chaleur region. We firmly believe that active participation from businesses will contribute to a better understanding of the region's needs and various growth opportunities. By working together, we will build a prosperous and sustainable future for all our communities."The participation of local businesses is vitalImagine Chaleur encourages the participation of all businesses in the region that will receive this survey. The gathered information will then enable the organization to pinpoint areas requiring special attention and provide its expertise and support accordingly.About Imagine ChaleurImagine Chaleur is the catalyst behind the economic development of the region. Our organization is dedicated to assisting businesses and individuals in the Chaleur Region by providing access to the necessary resources for successful business operations.